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Delivering Offline Sales in an Online World By Jesse Young

According to Adobe Digital Insights, which tracks credit card purchases, digital sales in the U.S. hit a new record with $3.45 billion in sales from Cyber Monday this year. This rapid growth in e-commerce is driven in large part by consumers’ use of smartphones, tablets and laptops to shop more often and in more places. On the surface, businesses clearly benefit from this spending, but what impact does this have on the relationship between a brand and its customers? This is where companies like Credico and President Jesse Young take direct marketing to the next level and can accelerate customer acquisition and retention for its clients.

Ascribing a friendly, professional, well-informed face to a brand has many advantages. A good salesperson has the power to bring the brand to life, answering customer questions in real-time to better cater to their needs. In fact, as more companies turn to online channels to market and sell their products and services, the key differentiator for successful companies is maintaining that face-to-face sales connection with customers in their marketing mix.

Direct, face-to-face sales can offer tremendous results for companies across sectors, including telecommunications, energy and financial services. And thanks to advances in technology, the job of a face-to-face sales representative has become more efficient and effective than ever. At Credico, for example, we specialize in outsourcing sales teams to our clients in a wide-range of market sectors. Credico’s technology fuels an entrepreneurial approach to sales, enabling our business to adjust strategy in real-time, providing the most accurate information to our clients while maintaining a personal connection.

The challenge for many businesses is devoting the internal resources necessary to build and maintain a skilled sales force. It’s no easy feat, which is why many industry leaders in telecommunications, energy and financial services supplement their direct sales force with resources to increase this high touch model. This allows them to focus on what they do best – developing new products and services. This is a trend that isn’t going away.

Adding a face-to-face component to any marketing mix is a win-win for companies looking to stay ahead of the competition and grow their customer base year-over-year. To be sure, online marketing and a dot-com channel are critical to winning new customers. Companies that choose to augment their online approach with a skilled, approachable, professional face-to-face sales force will ultimately come out ahead.   

 

By: Jesse Young, President of Credico

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