Why are we qualified to give advice on this subject?
Well, our speciality is intelligent customer acquisition and personalizing interactions between brands and consumers. We get hired by large companies – and occasionally ones looking to accelerate growth – to find new customers.
Enough about us – here are 4 simple ways we believe businesses of ALL sizes can start acquiring more customers today:
1) Tweaking your pitch.
What’s your elevator pitch like? Can you sum up what your business does and communicate your USPs in a few brief, easy to understand sentences? If not, it could be damaging your customer acquisition pipeline.
Remember not to be too self-promotional either. Why? Well, selling is essentially a ‘transfer of trust’, so it’s important to first focus on building a relationship with a potential customer. Try and find some common ground. Once you get their trust, you get their ear. This is the point where you can explain how your product or service meets and exceeds their needs.
2) Getting word of mouth referrals.
Although a significant chunk of word-of-mouth is now cultivated online via the use of social media channels, offline referrals from trusted sources (friends, family, opinion leaders) drive brand awareness because their opinionated recommendation has the ability to stay in the minds of their peers methodically.
Your network may be the best place to reach out to, as their good word of mouth will help grow your existing customer base. Develop a core group of customers that can make referrals, as these are some of the strongest leads you can have. Whether this be through testimonials or case studies, friends or family – use every resource you have to get your name spread out there in a positive light.
3) Using feedback to evaluate and improve your offering.
Feedback is an essential part of evaluating your performance. Colleagues, contractors and clients alike will all be able to identify what you have done well, but they will also be able to objectively identify areas for improvement.
Did they find a product that better served their needs? Did they decide they don’t need the product at all? Did they just postpone their buying decision? Use what you learn to make needed changes and watch your sales start to grow.
4) Examining the pipeline
Customer journeys include many things that happen before, during, and after the experience of a product or service. Journeys can be long, and often stretch across multiple channels and touch points lasting days or weeks. It is important to track when and where your sales are occurring to gain a greater understanding of the bigger picture. Whether it’s through analytics or evaluating the entire customer journey – make sure you monitor it and benchmark your marketing practices with your findings.
Have a question regarding your sales? Feel free to get in touch.Back to all News