Today’s discerning consumers are also today’s workforce – those individuals looking for brands they identify with, not only to purchase, but also to serve and help grow. Credico, as a partner to many Fortune 100 brands, understands the discerning consumer and appreciates the passion today’s workforce brings.
Simply put Credico, like other businesses, must adapt to the demands of the workforce or risk losing their top performers. Indeed, how well businesses manage to evolve in this arena will be key to their future growth goals and aspirations. Credico has had to operate with discipline to navigate the marketing industry’s ever-changing roadmap – and now they need to be just as savvy to retain and attract top talent.
Today’s modern workers want a level of flexibility from their office environment, and the freedom to fit their career around their passions and aspirations – not the other way around. They identify with brands more personally and emotionally than previous generations because they believe it says something about who they are as a person, and where they fit in society.
Credico spends significant time and effort fostering a democratic and fulfilling atmosphere in all five of their offices around the World, thereby instilling a desirable community-centric company culture. The company believes this ethos resonates well with the ever-changing workforce, and gives the company a true identity in an increasingly digital world.
Their ‘giving back’ initiatives like participation with Chicago Cares, Children’s Home & Aid, and Mercy Home also exemplifies the direction and passion of Credico’s leadership. To show support for their employees, Credico continues to offer aggressive 401k plans, and extra incentives or perks on top of a competitive fixed salary.
“We’re proud that we can continue to offer competitive salaries and nice employee perks, to show appreciation for our talented employees. We are also offering more vacation time than ever before to satisfy interest in achieving a greater work-life balance,” stated Monal Patel, HR Manager.
Credico’s global employees collaborate digitally from their offices and homes. Credico’s US Operations Controller Sandra Smith shared, “It is a tremendous value to me observing how Credico’s business operates and adapts in other cultures around the world and applying this knowledge to make Credico successful here in the United States makes me a more valuable professional.”
The successful companies of 2018 and beyond will be the ones who demonstrate a willingness to stay abreast of emerging trends – not just in terms of business strategy, but also internally to satisfy workforce demands,” reiterates Patel.
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