30 Years of Credico: Growth, Opportunity, and Transformation

2021 marks the 30th anniversary of Credico, and we're proud to celebrate our success throughout the month of October.


October 4, 2021


Announcement, Global

Credico, the leading multi-channel outsourced sales provider in the direct sales industry, announced the global brand’s 30th anniversary which is celebrated throughout the month of October. Serving clients throughout the U.S., Canada, the U.K., and South Africa, Credico is a trusted partner to clients ranging from the largest publicly traded telecommunications companies to mid-market companies.

Credico helps companies that want to grow their customer base by simplifying the work of coordinating sales efforts. We use face-to-face interactions and creative technology applications to build customer relationships and amplify impact. Credico provides solutions that include digital marketing and call center, in addition to face-to-face outsourced sales.

Credico has changed and improved the lives of so many people over its thirty-year history through growth, opportunity, and transformation. Passion is what makes us push our hardest, overcome challenges, and keep improving.  Great relationships and true partnerships are built from passion. When a business leader brings passion, they can create an exciting and enduring force.

Antoine Nohra moved to Canada in 1990, as a recent college graduate with tremendous intelligence, grit, and ambition. When Nohra landed a role soliciting credit card sales from his retail client’s customers, it would become the framework for Credico, which he founded a year after arriving in the North American country.

Antoine Nohra, founder and chairman of Credico

Founder, chairman, and owner of Credico Antoine Nohra

The Lebanon-raised entrepreneur started Credico with one simple goal in mind — maximize revenue and simplify outsourced sales for companies of all types, including Fortune 150, mid-market, and donor acquisition for non-profit organizations. He created this model from his own experience in the field, which is the reason he and Credico have been so successful. With this focus, Credico has become the resilient, trusted, and experienced global force that it is today.

“When launching a product or service to the marketplace, confidence and conviction are required,” said Nohra. “It’s essential and key to ensure all previous preparation towards successful timing and implementation pays off. It is fundamental to the success of your business and it’s how I approach starting a business and staying in business.”

Three decades in business is impressive for any company. For Credico, it has been a testament to our leadership, employees, and clients’ belief in our mission and ability to deliver excellence for our partners. We drown out the noise and actions that do not provide outstanding results. Over the years we’ve accomplished a lot and experienced what might have crippled most companies, and yet we stood firm. We stood firm in the belief that Credico is a company that embodies the entrepreneurial spirit and upholds its ideals as corporate citizens and compassionate people. Because of this, our business has the soul to sustain itself through anything, anywhere, and anytime.

“I am a firm believer in the idea that for businesses or entrepreneurs to thrive, besides innovative excellence, it takes purpose and tenacity,” said Nohra. “However, the most successful businesses that I have been involved in owe their affluence and growth largely to one consistent theme, the element of timing – having the right idea, the right product, at the right time.”

Credico has grown immensely since signing its first major client in 1991. We think it is because we have offered the right idea, the right business strategy, and the right marketing approach at the right time for the companies that have partnered with us. While our growth has been steady and deliberate, we credit Credico’s accelerated growth in part to the like-minded individuals on our team who work alongside our efforts to execute our vision and carry out our mission.

Our success is fueled by the creativity, endurance, and adaptability of entrepreneurs. Jesse Young first partnered with Credico in 2005, and he is currently the President of Credico. Jesse’s strategic thinking and experience propelled our operations to compete in a variety of channels including face-to-face, call center, and in the digital world.

Credico's President, Jesse Young

Credico’s President, Jesse Young

“When I first learned of Credico I was immediately drawn to the presence it commanded in the market and their reputation,” said Young. “It was an easy decision and an honor to take what Nohra created and cultivated to present it to the rest of the business world to benefit from.”

Credico supports a network of hundreds of independent sales offices and thousands of independent sales representatives. We share the success of this great organization with our team. We are fortunate to be comprised of an impressive, dedicated, capable team of deeply committed, skilled, and inspiring people who choose to lend their talents to our purpose every day. With Credico’s recent recognition as an employee-endorsed Great Place to Work® certified company, we are confident we are headed in the right direction.

Credico’s leadership team comes from educational institutions across the world including University of Michigan’s Ross School of Business, Brown University, Mount Saint Mary’s University, American University’s Washington College of Law, Dominican University’s Brennan School of Business, Northwestern University, University of Pretoria, DePaul University, Newcastle University, University of Illinois, and the university of life experience.

As an established brand that works with other businesses to drive their success, we understand that times change and are still changing. The world is becoming more digital and less human. We’ve seen that shift embraced from the beginning. However, we passionately promote strategies that include a personalized customer experience. Our secret sauce includes a human-to-human exchange because that is where the trust abides.

Our passion continues to build. We are excited to keep evolving and creating purpose-driven success. Credico pairs our clients with a team devoted to identifying their targets, goals, and challenges. We partner with our clients and work together to customize a marketing strategy and deliver outstanding results. We will continue to create successful campaigns that maximize the client’s product and service visibility through our omnichannel solutions. Giving back to communities and providing opportunity for talented people across the globe are just some of the ways that we impact the world. We are Partners Strong. Thirty years strong.

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