Credico Pleased Direct Marketing Displays Resilience in Challenging Times

Businesses worldwide are streamlining processes, reducing overheads, and guaranteeing ROI by outsourcing to Credico's resilient sales teams.


June 1, 2021


Insights, United States

Businesses have been forced to evolve in the face of the COVID-19 pandemic. Credico (USA) LLC is pleased with the resilience demonstrated within the direct marketing industry. As face-to-face channels have been required to adapt and pause altogether in some markets, the enforced restrictions have pushed businesses to pivot and tailor services to ensure clients can be expertly accommodated in a COVID-secure manner. 

According to Statistica reporting figures for 2019, the global outsourcing market amounted to US $92.5 billion. Many Fortune 500 brands and nonprofit organizations rely on outsourced direct marketing services to acquire customers and meet projected sales targets.  

“For brands who have a distinct purpose, and people who rely on a message being delivered in a way that is not only heard but compels the prospect to act, there is no room to slow down customer acquisition processes. Credico has achieved great success in the pandemic through partnering clients with their extensive network of sales partners, who pivoted their face-to-face strategies to include digital marketing and telemarketing. We are proud to continue to support our clients throughout the pandemic,” stated a spokesperson for Credico. 

Unemployment rates skyrocketed to 8.1 percent in 2020, and CBO forecasts the unemployment rate could average 5.7 percent in 2021. Worryingly, they forecast the unemployment rate to average 4.1 percent from 2026 to 2031, above the 3.7 percent it averaged in 2019. In the face of the coronavirus pandemic, Credico anticipates growth within the outsourcing sector as businesses look to leverage the true advantage of outsourcing business processes. By scaling back their internal workforces, reducing overheads, and instead guaranteeing ROI by drafting in the experts, they can increase scalability by streamlining processes and releasing revenue.  

Credico is looking forward to seeing face-to-face sales forces returning. The global firm is confident that brands need that ground-level brand voice more than ever as the world embarks on its journey to a new normal. Credico urges businesses to explore opportunities to outsource business processes off the back of the pandemic to gain an advantage over their competition and maximize growth in 2021.  

Get in touch with Credico to discuss outsourcing options for your brand.  

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