Credico Reconfirms the Power of Personal Touch in Sales and Marketing Campaigns

In a world where virtual interactions have become the norm, impactful, personalized experiences can set you apart.


November 6, 2023


Insights, Global

In the wake of a post-pandemic world, businesses worldwide are experiencing a resurgence in face-to-face interactions, signaling a return to normality and a renewed focus on establishing personal connections. Credico, a leading brokerage of direct sales and marketing campaigns, is on track for a record-breaking year in 2023, exceeding strong sales growth in 2022. Q3 performance is also up in the US as the demand for their services continues to grow.

Let’s take a look at three key reasons why clients are choosing Credico.


1. Persuasive Power

Face-to-face marketing has long been hailed as one of the most successful methods of communication and persuasion. Through direct interaction, representatives can effectively convey their clients’ messages, making a lasting impact on potential customers.

While digital marketing has its merits, face-to-face communication allows for real-time adjustments to the approach, tailoring it to the needs and interests of each individual customer. What are the results? This approach significantly increases the chances of converting leads into paying and, more importantly, loyal customers.


2. Trust Building

What makes an individual choose to use the services of one company over another? Trust. Face-to-face communication plays a pivotal role in this process. Nonverbal cues help salespeople adjust their message accordingly and provide better, more personalized service, building trust and developing rapport.

What nonverbal cues make face-to-face communication better than online communication?

Body language: Body language, including gestures and postures, can tell much about a person’s comfort level and receptiveness. A relaxed and open posture suggests they are receptive, while crossed arms or a closed-off stance may signal defensiveness or disinterest. This immediate information can help field sales representatives adjust their message and make changes quickly.

Eye contact: Direct eye contact during face-to-face communication signals engagement. It helps to establish trust and promotes a sense of connection, making the conversation more meaningful.

Tone of voice: The tone of voice carries important cues that convey emotions and mood. In face-to-face communication, it’s easy to hear nuances in someone’s voice, something that doesn’t exist in digital communications. These insights help in understanding how they feel about the subject at hand and the meaning they attach to various messages.

Immediate feedback: Face-to-face communication allows for instant feedback in the form of immediate reactions and responses. This real-time interaction enables sales representatives to clarify misunderstandings and adjust their message, a massive advantage over digital engagement.

Physical presence: Being physically present with someone fosters a sense of empathy. It helps build a bond as individuals can perceive and respond to each other’s presence and energy.

All these nonverbal cues enhance the richness and depth of communication. That’s why Credico believes field sales has the power to offer the personal touch in marketing strategies.


3. Reduction of Miscommunications

Another significant advantage of face-to-face marketing is the ability to minimize miscommunications. In digital communication, messages can be lost in translation, leading to misunderstandings and confusion. However, with face-to-face interaction, customers can clearly understand the product or service being offered because of the benefit of human explanation.

Credico’s strength lies in its relationships with independent sales offices (ISOs) whose teams excel in utilizing these cues to convey sincerity, empathy, expertise, and connection, which can be challenging to achieve through digital means.

The ISO’s representatives can address any questions or concerns in real time and comprehensively explain the value proposition. By eliminating ambiguity and providing clarity, face-to-face communication reduces the likelihood of misinterpretations.

As Credico celebrates its record-breaking quarter, it is evident that face-to-face marketing is experiencing a surge in demand. Clients and businesses are increasingly recognizing the benefits that face-to-face communication provides.

In a world where virtual interactions have become the norm, Credico’s ability to deliver impactful, personalized experiences to customers sets them apart. By leveraging the power of face-to-face sales and marketing campaigns, Credico continues to help businesses thrive in a post-pandemic landscape, ensuring their clients’ messages resonate with their target audience and drive tangible results.

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