How to Measure the Success of Your Outsourced Sales Effort

Effective measurement allows your business to improve decision-making while optimizing and adapting your most effective strategy for future success.


February 23, 2023


Insights, United Kingdom

Outsourcing sales can provide access to a large, experienced sales team without the need for internal resources or investment in hiring and training. This can be especially important for businesses that want to scale their sales efforts quickly and efficiently.   

Outsourced sales broker Credico has its head office in Chicago, IL but works extensively throughout the USA, United Kingdom, South Africa, and Canada. The company suggests that outsourcing can provide access to expertise and technology that a company might not have in-house, helping them to optimize their sales process and maximize results. Adding outsourcing can provide cost savings compared to an in-house sales team, as a company only pays for the services it needs and does not need to invest in technology, infrastructure, or benefits for a large sales team. Additionally, outsourcing can minimize the risk associated with sales, as the outsourcing agency assumes responsibility for the success of the sales efforts.   

“By outsourcing sales, our Fortune 500 clients can focus on their core competencies while leveraging the expertise of a specialized sales agency to drive revenue and growth,” says Ian Attwood, CEO of Credico UK.   

With over 30 years of experience, Credico highlight the key factors their clients consider before hiring them:  

Experience and track record: The company would want to work with an agency with a proven track record of success in selling similar products or services to its target market. This can be demonstrated through case studies, references, and testimonials 


  • Scale and resources
    The company would want to work with an agency that has the scale and resources to handle its sales needs, including a large sales team and a robust technology and support infrastructure.
  • Reputation and credibility
    The company would want to work with an agency with a strong industry reputation that is known for delivering high-quality sales services.
  • Cost and pricing
    The company would want to work with an agency that offers competitive pricing and a transparent cost structure.
  • Flexibility and adaptability
    The company would want to work with an agency that is flexible and able to adapt to changing market conditions and sales needs.

Measuring success in sales is essential because it provides insight into what works and what doesn’t. Measuring success allows businesses to understand which sales strategies and tactics are working and which aren’t, allowing them to make informed decisions about optimizing and adapting their sales efforts going forward.  

Outsourced sales broker Credico outlines that decision-making is also improved through this measurement. Accurate and timely sales performance data helps businesses make informed decisions about resource allocation, product development, and market expansion.  

Accurate sales data is critical for forecasting future sales and budgeting for resources and investments. This helps businesses make informed decisions about resource allocation, investments in technology, and staffing levels.  

Here, Credico outlines five ways to measure the success of your outsourced sales efforts:  


  1. Sales performance metrics
    Use sales performance metrics such as total revenue generated, number of deals closed, and average deal size to measure the overall success of your outsourced sales efforts. These metrics can provide a high-level view of the effectiveness of the sales team and the overall sales process.
  2. Lead generation metrics
    Measure the success of lead generation efforts by tracking metrics such as the number of leads generated, the conversion rate of leads to opportunities, and the average time to close a deal. These metrics can provide insight into the effectiveness of the sales team’s lead generation and qualification efforts.
  3. Customer satisfaction metrics
    Measure customer satisfaction by conducting customer surveys and tracking customer retention rates. High levels of customer satisfaction and retention are key indicators of the effectiveness of the sales team and the overall sales process.
  4. Return on investment (ROI) analysis
    Conduct a return on investment (ROI) analysis to measure the financial success of your outsourced sales efforts. This analysis should include the costs associated with outsourcing, including fees paid to the outsourcing agency as well as any associated costs such as technology or training.
  5. Regular reporting and analysis
    Regular reporting and analysis of key performance metrics can help identify improvement areas and ensure that the outsourcing relationship remains aligned with the company’s goals and objectives. This can help to optimize the sales process and maximize the success of the outsourced sales efforts over time. 

In summary, measuring success in sales is essential for ensuring that businesses are using their resources effectively, achieving their sales goals, and maximizing their return on investment. 

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