Last-Minute Total Solar Eclipse Marketing Tips 

If you're anywhere near the path of this year's total solar eclipse, be ready for opportunities that may present themselves before and after this potentially once-in-a-lifetime event.


April 5, 2024


Events, Canada

The upcoming total solar eclipse next week is by far this year’s biggest event. The Great American Eclipse describes this year’s total solar eclipse as a record-setting astronomical event. Taking place on Monday, April 8, 2024, this once-in-a-decade, if not once-in-a-lifetime event is so special and spectacular because the last time the moon blocked the sun in North America was in 2017. We won’t experience another incredible sky show like this until 2044.

While the eclipse event will last several hours from beginning to end, the total eclipse phase will not last longer than 4 minutes and 28 seconds. The path of the eclipse’s totality is expected to cross a narrow band across North America, including 15 states. In Illinois, home to Credico’s United States office, the total eclipse will occur from 12:41 pm CDT to 2:07 pm CDT.

It is estimated that around 31 million people live in the path of totality, which spans a width of 115 miles. Additionally, about 150 million individuals are situated within 250 miles of totality. Between 1 and 4 million individuals are expected to travel to the path of totality to see the eclipse and are anticipated to spend about $300 per person. With all the excitement and travel plans surrounding this rare event, businesses can capitalize on the opportunity to connect with new clients, boost sales, and exceed their goals this year. Here are three ways companies can eclipse their sales through these last-minute total solar eclipse marketing tips:


1. Be Available

If your business is located along the path of totality, preparing for the influx of eclipse chasers during the event is essential. Consider planning for extra staff and extended hours to accommodate the increased demand for your product or service. The eclipse event presents a prime opportunity to introduce your product or service to a new audience, and it’s essential to ensure that your team can provide a stellar customer service experience. Being available and open for business during this rare event will help you leave a lasting impression on potential customers and strengthen your bond with existing ones.


2. Create an eclipse theme campaign

Consider creating a sales theme or campaign to add fun to your day. This could include offering specific discounts on items or a free item when you purchase a certain amount. Use this event to have fun while making sales. You could even have your team dress up in solar eclipse costumes. Your business could offer a prize for the best costume or for the salesperson who makes the most sales.


3. Connect

This is a great opportunity for in-store sales representatives to engage with customers. Take advantage of their attention by asking for their feedback. Their insights can help you improve your product or service and shape your future offerings. Additionally, take this chance to update any contact information to maintain a connection with your customers. Are you planning to launch a new product or service? Inform them. Remember, your audience is right in front of you, so don’t miss the chance to interact with them.

Witnessing a total solar eclipse is an amazing event. To see the moon and sun in perfect alignment is an experience worth traveling for. Businesses lucky enough to be on the path of totality have a unique opportunity to serve their customers, who will all have the same shared experience. As businesses, it is a pleasure to be available to tourists, but in this case, we are all humans taking part in something that we have no control over but to be there and for each other. This total solar eclipse is by far this year’s biggest show on Earth, starring the sun and the moon. And it’s one no one should miss.

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