Marketing and the Battle for Relevancy

Marketing your business is never a one-size-fits-all endeavor, but a little assistance goes a long way.


January 10, 2024


Insights, Global

Marketing can either make or break a company, regardless of its size and how long it has been in business. In today’s digital age, where competition is fierce and algorithms can either benefit or harm a business, mastering search engine optimization and social media advertising can be expensive and time-consuming. This makes it challenging for most companies to stay relevant and visible in their industry because it is both ever-evolving and overwhelming, to say the least. And the stakes are high and somewhat daunting. According to LOCALiQ’s 2023 State of Digital Marketing Survey findings, 70% of the businesses that participated in the survey needed help to keep up. Of those surveyed, 46% preferred to outsource their marketing needs, including website development, search engine optimization (SEO) and digital advertising. Additionally, a quarter of the surveyed businesses plan to outsource more of their marketing needs in the future.

In 2024, marketing a business will be just as challenging, but it doesn’t have to be. At Credico, we have been in business for three decades. We have navigated the marketing world over several trends and changes. From print to radio to television, the computer’s introduction, websites, social media, and AI, we know how to help businesses grow in any marketing climate.

Owning a business is a challenging task that requires a great deal of effort. The process involves various ups and downs, and the key to staying in business and having long-term success is to make smart decisions. To remain relevant, a business must offer a good product, maintain a positive customer experience, and make sound financial decisions to survive the slow sales seasons. To stay competitive, it is crucial to identify and build a genuine relationship with your target audience. To develop a relevant and effective marketing plan, you should research the market and your competitors to determine whether the challenges your business is facing are industry-wide or specific to your company. This information will help you make the necessary adjustments to stay ahead of the competition.


Adopt an Omnichannel Sales Approach

The retail market in the United Kingdom has remained strong despite challenges, thanks to a successful omnichannel marketing strategy. UK retailers are leading the way in omnichannel marketing, with a score of 31% on key success metrics. This is a significant improvement over the global benchmark of 18%, as reported in the 2020 Hitting the Mark Global E-commerce Benchmark Report. Omnichannel marketing is a powerful and efficient strategy that aims to study a customer’s purchasing behavior in a systematic and personalized way. Studies have shown that using three or more channels in a marketing campaign can lead to a 287% increase in the purchase rate compared to using a single channel.


Outsource Your Sales Efforts

It’s a marketing trend that is growing by the year. Businesses are investing in outsourcing as a marketing strategy, spending money to make money. According to the Global Outsourced Sales Service Industry Research Report 2023, Competitive Landscape, Market Size, Regional Stats, and Prospect, the market size of the global outsourced sales service was valued at USD 3961.0 million in 2022. It is expected to reach USD 6522.87 million by 2028, expanding at a CAGR of 8.67% during the forecast period, which means businesses in the UK should be tapping into this incredible growth opportunity.

Effective marketing is a crucial factor that can make or break a business. It requires expertise and professional assistance. At Credico, we have a team of highly skilled sales professionals who can help your company succeed. We understand there is no one-size-fits-all marketing strategy, especially in the digital industry. To reach your target audience and capitalize on the market, you need a sales solution to answer the question, “How do we get and maintain our audience’s attention?” At Credico, we provide customized solutions that cater to the unique challenges faced by each of our clients. We know that marketing can be daunting and expensive, so we charge when we deliver results. Our ultimate goal is to increase your sales through outsourced sales solutions. In 2024, we aim to minimize business risks and maximize investments. Contact us today, and let us help take your business to the next level.

Credico’s Look at 2024 In-Store Sales Trends 

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