Maximize the Success of a Sales Team with These Best Practices

Get the most from your sales team with the expertise and adaptability offered by outsourcing.


March 14, 2023


Insights, Global

An outsourced sales team is a team of sales professionals hired by a company to handle the sales process of their products or services. Credico, as specialists in this field, outline that the sales team’s responsibilities usually include lead generation, lead qualification, customer acquisition, and account management.

As Credico operates on a transparent model, this article shares the risks and fears often associated with outsourcing alongside the vast benefits, especially for high-growth companies, including reduced costs and scalability. Outsourcing can save businesses the costs associated with hiring and training an in-house sales team, such as salaries, benefits, and office space. An outsourced sales team can quickly scale up or down depending on the company’s needs, which can be especially helpful for high-growth companies with fluctuating sales volumes.

“We find it is also the expertise that high-growth businesses are looking for. The ability to plug in a team of trained and experienced sales professionals who bring expertise and knowledge to drive the company’s sales growth allows the client to focus on its core competencies,” says Ian Attwood, CEO at Credico UK.


What are the risks?

While outsourced sales teams can offer many benefits to businesses, there are some challenges that companies may face when working with them.

Here are some common challenges:

  1. Communication: Effective communication can be a challenge when working with an outsourced sales team, mainly if the team is located in a different country or time zone. Miscommunication can lead to delays or misunderstandings, which can negatively impact sales performance.
  2. Quality control: Ensuring that the outsourced sales team maintains the same standards and quality of service as an in-house team can be challenging. Establishing clear metrics and expectations and regularly monitoring and evaluating the outsourced team’s performance are important.
  3. Cultural differences: When working with an outsourced sales team in a different country, cultural differences can be a barrier to effective communication and collaboration. It’s essential to take the time to understand and respect cultural norms and expectations to build a successful working relationship.
  4. Data security: Outsourcing sales functions means that sensitive customer data may be shared with a third-party company, which can increase the risk of data breaches or other security issues. Establishing clear data security protocols and monitoring compliance with them is essential.
  5. Brand representation: The outsourced sales team is representing the company’s brand and values, so it’s important to ensure that they are adequately trained and aligned with the company’s messaging and values. Inconsistent messaging or poor representation can harm the company’s reputation and sales performance.

Credico emphasizes that these risks can be easily managed with clear communication, regular monitoring, and ongoing evaluation of the outsourced sales team’s performance. Establishing a strong working relationship with an outsourced company like Credico and investing in training and quality control measures can help ensure a successful partnership.

It is also important to recognize the considerable value of partnering with an outsourcing solution with local knowledge and nationwide reach, such as Credico provides.


What is the best way to maximize the success of an outsourced sales team?

Establishing clear expectations, communicating regularly, and ensuring that the team is appropriately trained and aligned with the company’s values are important.

Credico outlines some tips and best practices:

  1. Set clear expectations: Clearly communicate the goals and objectives of the outsourced sales team, and establish metrics for evaluating performance. This will help ensure that the team is focused on the right priorities and is aligned with your strategic objectives.
  2. Provide regular communication: Establish regular communication channels, such as weekly or bi-weekly meetings, to keep the outsourced sales team informed of any changes in strategy or priorities. This will also help to build trust and maintain a strong working relationship.
  3. Provide proper training: This ensures that they understand the company’s products and services, messaging, and values. This will help ensure they effectively represent the brand and properly address customer needs and objections.
  4. Monitor and evaluate performance: Regularly monitor and assess the performance of the outsourced sales team against established metrics. This will help identify areas for improvement and ensure that the team meets your company’s expectations.
  5. Foster a strong partnership: Foster a strong working relationship with the outsourcing agency by maintaining open communication, promptly addressing issues, and working collaboratively to achieve shared goals. This will help to build trust and ensure a successful long-term partnership.
  6. Leverage technology: Utilize technology, such as customer relationship management (CRM) software, to manage and track the outsourced sales team’s performance and to provide them with the necessary resources and tools to succeed.

By following these tips and best practices, companies can maximize the success of their outsourced sales teams and drive sales growth while maintaining strong brand representation and customer relationships.

Human vs. Artificial: Which Intelligence Do Customers Prefer?

Next story