Tips for Building a Strong Company Culture: What to Avoid

A poor reputation can deter top talent, so a strong company culture is a must. Here's what every business should work to avoid.


June 30, 2023


Insights, Global

The significance of our work in our lives cannot be overstated. It’s a way for us to make a living while providing us with a sense of purpose, enabling us to showcase our unique skills and talents. Working keeps our minds active and fosters social interactions with like-minded individuals, giving individuals opportunities to learn and grow. Creating a work atmosphere that motivates and inspires employees is a vital factor that can significantly impact a company’s potential for success.

So is having a strong company culture important for businesses? Absolutely. It helps to attract top talent and retain them. A TeamStage study revealed that a bad reputation can deter job seekers, with 86% of them avoiding companies with poor cultures. In addition to making it difficult to attract new talent, a negative work environment is also a leading cause of employee turnover. In fact, the job turnover rate for such companies is 48.4%, compared to only 13.9% for companies with a strong organizational culture.

Employees who feel appreciated and satisfied with their job tend to be more involved, driven, and dedicated to achieving the company’s objectives and mission. In contrast, when employees are not appreciated and satisfied with their job, they tend to be less involved, unmotivated, and lack dedication which can hurt your business’s brand and bottom line.

Businesses should avoid a toxic work environment at all costs because it is just that – costly. To create a healthy company culture, here are six culture indicators that every business should work to avoid:


Lack of diversity and inclusion

An inclusive workplace culture that values every employee’s unique experiences and perspectives creates a dynamic and collaborative environment where everyone feels seen and valued. There is no downside to implementing a diverse, equitable, and inclusive work environment. The benefits are both positive and prosperous.



Trust is crucial in all relationships, including that between an employer and an employee. Micromanagement and toxic work environments can cause low morale and high turnover rates, demonstrating a lack of trust and creating a stressful workplace. The author and public speaker John Rosemond said this about parenting that applies to the employee-employer relationship, “Invariably, micromanaging results in four problems: deceit, disloyalty, conflict, and communication problems.”


Lack of communication

Communication, like trust, is key to the success and health of all relationships. Everyone must be able to express how they feel and what their expectations and frustrations are. In the workplace, a culture with poor communication can lead to misunderstandings and conflict, disengaging employees because they feel disconnected from where they work, what they do, and who they work with.


Low morale

Morale is a source of fuel that keeps employees energized and a sense of common purpose concerning a group. Low employee morale translates into a downturn in the quality of work, poor performance, attendance issues, and so many other small things that all contribute to the breakdown of what could otherwise be a positive and healthy workplace that inspires and drives innovation and collaboration.


No work-life balance

Maintaining a work-life balance is crucial for a healthy relationship between employees and employers. Neglecting this balance causes undue stress and implies that the company values its own interests over those of its workforce.


Lack of recognition

Acknowledging and appreciating employees in the workplace is crucial for motivating and incentivizing them to work at their best. A simple expression of gratitude such as “thank you” can go a long way, and it doesn’t cost anything. However, failing to establish a system for recognizing and celebrating employees in a business setting can have severe consequences and cost the company everything.

It is essential for all companies, regardless of size, to establish and uphold a positive company culture. This will create a sense of job satisfaction among employees and reflect positively on their interactions with clients and customers. Regularly evaluating and adjusting your company culture is a way to stay ahead of your weaknesses and leverage your strengths because every organization has areas of both. By identifying these areas and doing the work to improve them, your company can create a healthier work environment that fosters growth and success.

Building a Healthy Workplace Culture

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