Unlocking Innovation: How Your Employees Hold the Key to Business Growth

New perspectives drive innovation, and you've got a wealth of viewpoints right in your own office.


July 17, 2023


Insights, Global

It can be challenging for businesses to drive innovation. However, sometimes the solution is closer than you think – within your existing team. Your employees are a great source of new ideas and fresh approaches, and that’s where business innovation comes into play.

So, what is business innovation? It’s the process of introducing new ideas, products, or services to a company to improve its overall success. This can include anything from developing new services to streamlining your business processes.

One of the simplest and best ways to achieve this is by asking your employees for their honest opinions and feedback. They don’t need to be qualified experts, but chatting with them can inspire you.

Ask for their input and identify areas where you might be able to improve or develop new products or services. Over time, this will help you stay ahead of the competition and grow your business.

Here are some prompting questions a company could use with their team to help them contribute to innovation:


  • What would you do if you had unlimited resources?
  • How can we make our current processes more efficient?
  • What challenges have we faced in the past, and how can we prevent them from happening again?
  • What opportunities exist for us to explore new markets or products?
  • What customer feedback have we received that could lead to product improvements or innovations?
  • How can we use technology to improve our operations or products?
  • Are there any trends or changes in our industry that could affect us in the future?
  • Are there any areas of our business where we could be more creative or innovative?

Innovation can take many forms, so considering things from a different perspective can be helpful. Consider if you could use technology to develop new products or services that meet customer needs. Could you explore new business models that allow the business to reach more customers or increase efficiency? Additionally, companies should look for ways to improve existing processes and procedures by leveraging data-driven insights or adopting lean principles.

When listening to employee feedback and advice on innovation, businesses should consider how they can use these ideas to spur innovation to differentiate themselves from their competitors. This could include developing unique branding strategies or creating a culture of innovation within the organization that encourages employees to think outside the box and come up with creative solutions to problems. By taking a proactive approach to innovation, businesses can ensure they remain relevant in today’s ever-changing business landscape.

At Credico, innovation is an essential component of success in today’s business climate. We know that businesses must stay ahead of the curve and continually strive to find new ways to remain relevant and competitive. By embracing innovation, we can create new products, services, and novel and valuable strategies that help our clients thrive.

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