Global Reach

Client: nonprofit organization

Date

February 20, 2020

Tags

Case Study

Background

Launched in 2014, PFS is a market leading fundraising agency specializing in the recruitment of individual donors for charities in the UK.

 

Client Need

To support the delivery of F2F fundraising programs across a range of channels including private sites, door-to-door, on-street, bespoke events, and telemarketing.

PFS devises campaigns for multiple charities and requires a partner that can deliver the quality recruitment of donors in the field and back-office support providing state of the art data management and analysis.

 

Approach

In 2014 PFS/Credico launched their first charity F2F campaign engaging members of the public with a regular giving proposition designed to generate sustainable income and provide a strong return on investment. Following the success of early testing, PFS was able to devise campaigns for a range of causes including disability, cancer support, animal welfare, children’s services and more, and begin to develop additional services including market leading digital data capture and donation options to suit individual needs.

The approach has always been rooted in partnership with strong links to the charities represented to the public. This ensures field agents are trained and motivated to the highest levels and quality assurance is a top priority when maximizing performance and protecting the respective brands of charity clients.

 

Results

Charity campaigns have achieved a remarkable impact and return since the early days in 2014. As we head into the 2020’s, over 700,000 regular supporters have been recruited by PFS/Credico in the UK raising in excess of £100m for charity clients. These fantastic results buck the trend in a challenging environment for fundraising.

The PFS/Credico partnership continues to explore new and innovative ways to engage new supporters and continues to grow the portfolio of charities it can support through F2F and telemarketing activities.

Multi-Channel Strategy Execution

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