How Diversity Impacts Sales (And Your Bottom Line)

The data proves it: diversified teams generate increased revenue for their businesses. Diversity and inclusivity can demonstrably impact your bottom line!


May 1, 2023


Insights, Global

April was International Celebrate Diversity Month. Since 2004, honoring the diversity of our world has been and continues to be the focus of this campaign. Celebrate Diversity Month is a fantastic reminder to everyone from all walks of life to seek a deeper understanding of others by embracing our similarities and differences, regardless of gender, color, ethnicity, faith, sexual orientation, or any other factors that make us both unique and similar. But this reflection shouldn’t be limited to a single month; individuals and businesses (especially businesses) are encouraged to make a year-round effort to reflect on the beauty and commonality in humanity.

The reminders presented by Celebrate Diversity Month are especially important for businesses because it has been proven that diversity can improve your bottom line. Companies are better equipped to attract, retain, and engage talent when they embrace diversity and make a conscious effort to include people from all backgrounds. This willingness to embrace inclusion and multiculturalism can lead to increased engagement, improved reputation, better creativity, and, in terms of business success, increased sales.

All businesses aim to offer a product or service that people will want to purchase. A great way to generate and increase sales, according to a 2021 LinkedIn Diversity Report, is to diversify your team. According to this report, while underperforming sales teams anticipate only a 6% rise in revenue, leading sales companies with more diversified teams can expect a 9% increase in revenue. Salesforce, the world’s leading customer relations management platform, also notes that a more diverse sales team can significantly impact a business’s bottom line.

Sales diversification is genuinely an effective business strategy. In fact, according to that same LinkedIn survey, 88% of companies with top sales say their sales teams are both racially and ethnically diverse, as opposed to 43% of companies with lower sales numbers. Diversity and inclusivity also foster a more welcoming workplace where different views are offered and welcomed. This kind of hospitable environment is conducive to meeting and exceeding your performance and productivity goals.

At Credico, we understand how important it is that we include everyone. We take conscious action to do so because we sincerely believe that diversity strengthens our company, and we are committed to supporting and including the full spectrum of humanity. Our teams reflect the difference we try to make, the change we embrace, and the locations where we work. As a global organization, we see the value in individuality and appreciate that same uniqueness in each of our clients, their customers, and our communities. We don’t just condemn racism, sexism, or other discrimination based on race, sex, national origin, religion, disability, marital status, sexual orientation, or age; we see the beauty in humanity.

We are proactive about inclusion because we understand how critical it is to uplift and provide everyone access to opportunities, especially those who are typically underrepresented. Teams with diverse backgrounds, perspectives, and ways of thinking are more likely to produce innovative ideas than teams with similar backgrounds, experiences, and points of view. Businesses that respect diversity understand its benefits for both their financial success and humanity’s general good.

Given that there are 8 billion people on the planet, a quote by author Catherine Pulsifer drives home the point that accepting variety in the workplace and our daily lives is positive, humane, and even exciting: “We are all different, which is great because we are all unique. Without diversity, life would be very boring.”

Life just wouldn’t be the same if everyone were the same! Since the world is forever changing, let’s embrace change and each other. And in the future, diversity month won’t just be celebrated in April but all year long as part of our everyday interactions.

How will you continue to celebrate diversity year-round?

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