How Organizations Can Shift Mindsets, Drive Strategy, and Win New Business

Companies that encourage experimentation and take calculated risks are known for innovation and success. Help your team understand the "why" behind your efforts!


February 28, 2023


Insights, Global

As increasingly volatile environments pressure business leaders to adjust their growth strategies, successful execution is more critical than ever.

One barrier that prevents the execution of new strategies is the struggle for employees to understand what, why, and how a new strategy should be implemented.

Credico helps companies that want to grow their customer base by simplifying the work of coordinating sales efforts. We have observed that a key factor in getting employees to connect strategy and execution to their day-to-day roles can usually be linked to alignment, mindset, and capability.

Credico suggests businesses should create a culture that focuses on positive outcomes and building a customer-centric environment. This can be achieved by building strong customer relationships, fostering community and collaboration among employees, and promoting a clear and consistent brand message both internally and externally. Additionally, businesses can use culture to create a sense of loyalty and trust among customers, which can lead to increased brand advocacy and repeat business. Furthermore, by aligning company culture with sales strategy, employees are more likely to be motivated and engaged, resulting in higher productivity and better customer service. This can ultimately lead to increased sales and revenue for the company.

Several barriers can prevent businesses from successfully implementing their new strategies. Some of these include:


  1. Limited resources: A business may not have the financial or human resources to pursue its goals, which can impede its ability to grow and succeed.
  2. Economic conditions: External conditions such as a recession or decreased consumer spending.
  3. Bureaucracy: Excessive bureaucracy can slow down decision-making and limit the ability of a business to adapt to change.
  4. Poor communication and teamwork: Without effective communication and collaboration, businesses may struggle to achieve their goals as different departments and teams may not be working towards the same objectives.
  5. Resistance to change: Employees, partners, and other stakeholders may resist changes that are necessary for the business to achieve its goals, which can slow down or prevent progress.

Focusing on shifting both the mindsets of senior leaders and those within the delivery team can help overturn these barriers and significantly impact your business’s performance.

A leadership team with a growth mindset, for example, is more likely to encourage experimentation, embrace change, and take calculated risks, which can lead to innovation and success. On the other hand, a leadership team with a fixed mindset may be resistant to change and may be less likely to take risks, which can limit the potential for growth and progress.

Additionally, a business culture that encourages a positive and proactive mindset is more likely to create a positive and productive work environment, leading to better employee engagement, motivation, and performance. This can also positively impact customer service and ultimately drive sales and revenue.

Furthermore, a leadership team with a customer-centric mindset is more likely to understand the needs and wants of customers and create effective strategies that meet their needs, resulting in increased customer satisfaction and loyalty.

Mindset and leadership can be powerful drivers of business performance, and organizations must consider these factors when developing strategies and making decisions.

If you would like to learn more about this topic, visit our website:

How to Measure the Success of Your Outsourced Sales Effort

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