Tips for Building a Strong Company Culture: What to Do

Promoting a strong company culture impacts your bottom line! Businesses that prioritize employee satisfaction and appreciation ensure success and growth.


July 3, 2023


Insights, Global

Work plays a vital role in our lives, providing us with a sense of purpose, income, and social connections that aid our personal growth. Therefore, it is essential to have a positive work environment that inspires us to remain motivated, even on days when we lack the drive to work. Creating a positive company culture is essential for any organization. Employees who feel valued and fulfilled in their roles are more likely to be engaged, motivated, and committed to the company’s mission and goals.

Businesses that prioritize employee satisfaction and appreciation ensure success and growth. As a matter of fact, research conducted by Harvard Business Review found that companies with a strong corporate culture experience four times more revenue growth than those with a weak culture, and teams that share a clear sense of purpose and values have a 17% increase in performance compared to those without this sense of purpose and values.

Establishing a solid company culture requires time and careful consideration. To achieve this, here are some helpful tips to keep in mind:


Be inclusive, be diverse

The most important thing in building a strong company culture is establishing an inclusive and respectful atmosphere where everyone is appreciated. According to a report by McKinsey & Company, businesses that have a diverse workforce are 35% more likely to achieve financial success beyond their industry average.


Build a strong team

Rather than relying on one person to handle everything, build a strong team of individuals who excel in their respective roles. Identify the factors that will drive progress for your product and customers, and work collaboratively and diligently towards achieving those goals.


Structure is key

The organizational structure of a team is the driving force behind its culture. Knowing who to turn to for advice or who to report to instills a sense of comfort and confidence in team members, thus enhancing their performance.


Lead by example

The culture of your company is heavily influenced by the behavior of your leadership team. They must embody the values and personality that you wish to see in your organization. Clearly define what you want your company to represent and ensure that your leaders are leading by example to bring this vision to life. Simply put, leadership sets the tone.


Promote a healthy work-life balance

According to BusinessLeader, 79% of remote workers consider work-life balance as the most important job aspect. This is higher compared to the 66% of UK workers who work partly remote or never work from home. Promoting work-life balance boosts morale and productivity while reducing stress, burnout, and exhaustion. Employers should tailor their approach to accommodate each employee’s unique needs. It benefits both employees and the company.


Communicate your values

It is essential to promote a sense of community and open communication among all employees. Explicitly communicating your company’s values and culture, both internally and externally, is crucial. It is important to ensure that all employees understand and appreciate your culture—reward employees who contribute positively to your culture and be transparent with those who do not.


Establish clear expectations

To help employees achieve their goals, it’s important to communicate clear expectations and provide helpful feedback. This includes setting specific metrics for success and offering constructive assistance. It’s also important to show respect by allowing employees to provide feedback. Keep things simple and straightforward in your communication.


Assign a champion for your culture

If you want to build a great company culture, having someone who champions it and takes ownership of the process is important. Although one person can’t do it all alone, having a dedicated culture champion can help steer the team in the right direction, from hiring new team members to prioritizing tasks.

Overall, building a strong company culture is an ongoing process that requires attention and effort from everyone in the organization. By prioritizing inclusivity, clear communication, and positive behaviors, you can create a workplace that fosters productivity, creativity, and success; as management writer and professor Henry Mintzberg once said, “Organizations are communities of human beings, not collections of human resources.”

Tips for Building a Strong Company Culture: What to Avoid

Next story